What Would a Successful Inclusive Branding Strategy Look Like?
June is here and that means it’s pride month. Pride month is a great time of the year to reflect the values and unity that your brand has towards supporting the LGBTQIA+ community. Broadening your business and reaching a larger audience is best done during months of awareness such as pride. The key to mastering pride branding is to first truly understand what it means to be a part of the community, and secondly show your efforts at making a change for the world to be more inclusive. Meaningful action should be taken seriously during pride, and your branding and marketing during this month shouldn’t be an expedition. In this blog post, we will discuss all the relevant steps to take to have a successful Pride branding campaign, and how to showcase your brand to be unified with the LGBTQI+ community.
Changing your logo
Changing your brand’s logo during this month is the bare minimum you should be doing. Brands that do so, and do not make efforts elsewhere are quickly scrutinised, so if you decide to change your logo to include some elements of the flag, make sure you are pairing this with the following actionable steps also.
Showcase your businesses diversity
The best way to benefit from branding during this time is to reflect on what pride means for your brand from within. If you make an effort to create diversity in your company, show people this. The more people can see that Pride is meant to target brands all year round, the more the brand awareness will make an impact.
Reflect on your support for the LGBTQI+ community
Rolling out a pride marketing campaign is more than having colourful creatives displayed on the website. Show the action that you take towards supporting the LGBTQI+ community. If you donate to charities that support the cause, encourage your followers and customers to also make a donation when they interact with your brand in some way. You might also take a portion of all purchases and donate them to the cause throughout the month. This can encourage people to be more inclined to spend with the brand.
Display limited edition pride products
You might also consider having limited edition products that are specific to Pride. The Products are another strategy for brand awareness that shows your unity towards the cause, and how much you celebrate pride! Make sure you offer these products to customers, or if you are looking to take things a step further, set up a stall in a busy city centre handing out pride products with your business’s logo on top. A branding agency in Manchester will be able to help you find the perfect fit for your brand to combine itself with the theme of pride.
Overall, creating a successful branding campaign to celebrate the month of pride is a great way to broaden your audience and reflect the inclusive values of the business. It is easy to get it wrong, so enlist the help of a website design agency if you are wanting to change the theme temporarily during the month.